Help people discover careers — and change their lives through education.
U.S. Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others.
We're looking for a talented SEO Content Writer, B2C, to join our growing marketing team.
Reporting to the Brand Communications and Content Manager, the SEO Content Writer, B2C, will create engaging, high-quality, SEO-driven content that informs, inspires, and converts prospective students and graduates while strengthening our brand across every stage of the customer journey.
Primary Responsibilities:
Write engaging, informative, SEO-optimized B2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learners.
Create persuasive video scripts that appeal to prospective students for marketing, social media, website, and promotional use.
Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials.
Collaborate with the SEO team to identify content opportunities and implement best practices that improve organic search performance.
Monitor content performance using analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness.
Work closely with the marketing team to align content with campaigns, brand messaging, and business objectives.
Collaborate with subject matter experts, instructors, and internal stakeholders to gather information and insights.
Maintain a consistent brand voice while adapting messaging for different audiences, platforms and stages of the student journey.
Qualifications
Bachelor’s degree in English, journalism, communications, or related field
3+ years of applicable experience
Experience in education, edtech, or career training preferred, but not required.
Strong writing, editing, and storytelling skills.
Experience writing for B2C audiences in a variety of formats, including blog articles, reports/whitepapers, landing pages, video scripts, and more.
Excellent attention to detail and ability to meet deadlines.
Familiarity with SEO and content marketing best practices.
Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines
Excellent verbal and written communication skills
Commitment to clarity, accuracy, and professionalism in all written materials.
Ability to adapt writing style based on audience, platform, and purpose.
Portfolio of writing samples (blogs, articles, reports, or scripts).
Benefits
Salary Range: $55,000 – 68,000. Starting compensation may vary based on geographic location, work experience, and skills.
Health, Dental, Vision and Life Insurance
FSA, Short/Long Term Disability
Tuition Reimbursement
Paid Time Off
...Ophthalmology LTD's name provides the highest quality of comprehensive medical and surgical eye care. Highly trained ophthalmologists, as well... ...for a passionate Medical Coder. This person is responsible for coding clinical and outpatient medical records using the most accurate...
...Position Title: Stocker Department: Floor Supervisor: Floor Supervisor, Assistant Floor Manager, Floor Manager FLSA: Non-exempt Position Summary: Responsible for providing prompt and courteous customer service, stocking products on shelves, and maintaining...
...Summary GENERAL SUMMARY The Clinical Research Associate is responsible for working directly with principal investigators to facilitate all aspects of research. Instrumental in study design, coordination, implementation, documentation and data management of research...
...Job Description: Sign-on bonus! Ennoble Nursing 5 star rated facility is looking for an RN or LPN to join our team for our evening shift. At Ennoble Nursing our staff are courteous, respectful and maintain a high level of professionalism at all times. Stop by and see...
...proud of, at a company you can believe in. Would you like a truck driving career where you can be home daily with no nights or... ...of working for Ferguson: ~ Competitive compensation. ~ Safe Driver incentive. ~ Hourly bonus potential. ~ Benefits (Medical, Dental...