Job Description

Mission

Drive scalable, data-driven growth through high-impact paid media strategies that generate measurable pipeline and revenue impact across global markets.

Role Overview

As Paid Media Manager, you will own the planning, execution, and optimization of multi-channel paid campaigns across platforms including Google, LinkedIn, and Meta. You'll translate product positioning and audience insights into high-performing campaigns, manage multi-country programs, and collaborate closely with Marketing, Data, and Ops teams to align paid media with broader demand generation goals.

Responsibilities

• Translate product positioning and audience insights into high-performing paid campaigns across key platforms
• Continuously refine campaigns through budget allocation, bidding strategies, creative updates, and audience targeting
• Manage multi-country campaigns, balancing standardization and localization while ensuring compliance
• Run structured tests across keywords, creatives, landing pages, and audiences
• Build and optimize campaigns across all funnel stages to guide prospects effectively
• Partner with cross-functional marketing teams to align strategy and drive customer adoption
• Optimize channel efficiency and ensure measurable pipeline and revenue impact
• Analyze performance and deliver clear, actionable insights
• Ensure accurate tracking and reporting in collaboration with Marketing Ops and Data teams

Requirements

• 5+ years of experience in paid media, performance marketing, or demand generation
• Hands-on experience managing paid campaigns across Google, LinkedIn, and Meta with a strong focus on measurable outcomes
• Analytical mindset - able to use website behavior, conversion data, and attribution insights to guide decisions
• Experience managing budgets, targeting, and campaign structures with precision
• Proven track record of running structured experiments across creatives, audiences, and bidding strategies
• Strong collaboration skills across marketing, data, and operations teams

What Success Looks Like

• High-performing paid campaigns delivering consistent, measurable pipeline and revenue contribution
• Efficient global campaign management with strong ROI across all key platforms
• A culture of continuous experimentation driving ongoing performance improvements
• Accurate, reliable tracking and reporting enabling data-driven decision-making

What we offer

Purpose-driven work:  Help scale a product that empowers people worldwide to make better decisions with data.

Im pact at scale:  Own global paid media programs with real influence on growth and strategy.

Autonomy and ownership:  Take full responsibility for your channels while collaborating with a highly skilled, international team.

Learning:  Work in a data-driven environment with access to advanced tools, experimentation, and continuous learning.

Flexibility:  Hybrid and remote work options with flexible hours to support work-life balance.

About us

KNIME is a leading AI platform that enables organisations to make sense of their data through intuitive, scalable, and collaborative data science. We empower data professionals and business users alike to build, deploy, and manage AI and data workflows that drive better decisions. Hundreds of global enterprises use the KNIME platform including Citi, Bosch and P&G.

 
KNIME is an equal opportunity employer. We’re all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background.

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