Job Description

Success metrics

• posting consistency and content volume
• video views and reach growth
• engagement rate (likes, comments, shares, saves)
• follower growth
• relative performance vs identified competitors
• ability to identify winning creative formats

Candidate profile

• proven hands-on experience growing TikTok and Youtube accounts
• strong filming, editing and storytelling ability
• understands product-led performance content
• analytical mindset with comfort interpreting metrics
• able to work in a fast-paced product launch environment Role mission

Build product demand and attention through high-performing short-form video content on the TikTok, and additionally Youtube short-form, platforms for Hi-Spec DIY tool products. You will own the full video content generation cycle - concept, filming, editing, posting, performance tracking, and weekly competitor benchmarking. Key responsibilities

• create high-impact short-form product videos (demonstration, problem-solution, lifestyle, comparison)
• publish consistently on TikTok and Youtube and manage content cadence
• test hooks, formats, trends, and creator-style storytelling
• analyse engagement performance and optimise future content
• benchmark competitor video output and interaction levels
• produce clear weekly performance reports
• collaborate with product and e-commerce teams on hero product launches
• support adaptation of winning video content for Amazon listing video use

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